Enter the Back of Your Mind - Noom TV Campaign

Noom is an app created to help users improve their relationship with food through psychology. I developed an international TV campaign for their peak season, right after Christmas through January, to assert the creative strategy: Noom is like food school.

For users, the tips and tricks learned with Noom stick with them. So I created two characters, Miranda and Sam, who are faced with wiser Noom-enlightened versions of themselves in the back of their minds.