I-N - rebrand of Intelligent Nutrients.

Brand identity, copywriting, creative strategy, and a lot of elbow grease.

Over a year of work consulting, copywriting, creative strategy, product naming and more developmental projects, I helped the plant-based beauty brand Intelligent Nutrients evolve to compete with the rapidly growing clean beauty industry. I helped overhaul their brand voice and identity, and coined trademark names for their products, proprietary complexes, and product franchises. I wrote all the copy for their new website, created in partnership with Nice People.