Deutsch NY Holiday 2020

Like everything else in 2020, the tradition of agency holiday cards had to be reimagined. With all of our clients working from home, wrangling hundreds of home addresses and getting into our office to print and package physical packages became a non-starter. Additionally, Deutsch NY had split with Deutsch LA earlier in the fall and created a new brand identity, so we also needed to share something that was decisively New York.

I led the development of this quick-turn website along with continuous creative collaboration for an evolving concept.