Nike Kyrie 6 - Pareidolia

Nike wanted something that evoked Kyrie Irving's spiritual perspective on the world and his obsession with third eyes and numerology, specifically the number 11. So we came up with the idea of 'Kyrie-Vision', seeing through the lens of Kyrie, while showing off the eleven color ways of the Kyrie 6 shoe through different boroughs of New York that each evoke their own vibe and inspired shoe. It aired on 11/11.