Walmart Holiday Drone Light Show

With the hopes of bringing a glimmer of joy to the end of a not-so-joyous year, Walmart set out to create the first ever drone light show tour this 2020 holiday season. Using nearly 1,000 drones launched into the night’s sky, the event brought an immersive experience to towns across the US. Working with Deutsch LA, I created an identity and campaign direction that set the mood for a festive and futuristic show.