Ally Bank x Reddit "First Bank on Reddit"
Full CGI project. We started with a script and a very rough storyboard and designed all elements, then modeled, rigged, shaded, textured, animated, and lit all scenes at the in-house (agency) studio, including creating 3D models of Reddit's very own "gold" and "argentium" awards. The campaign allowed Reddit users to "bank" online with Ally by commenting with Reddit Gold and receiving Argentium-- worth approximately 40x the value-- in return. In under 48 hours, the post had been awarded gold over 400x.
- Project Roles
- Content Producer, Line Producer, Post Producer
- Company
- Ally Bank
- Skills
- 3D, CGI, Commercial, Content, Low Budget, Maintaining Schedules, Management of Teams 1-10, Managing Budgets, Post-Production, Producing, VFX
- Media
- 3D Animations, Branded Content, Character Animations, Character Designs, Commercials - Video, Motion Graphics, Set Designs, Sound Designs, Visual Designs
- Project Industries
- Advertising, Finance, Media, Technology
