Brightflag

Brightflag provides a perpetual solution to legal department invoice processing through the use of technology driven by A.I. machine-learning. The end result is a process that saves legal staff hours each week while helping departments avoid what could otherwise become millions of dollars in unnecessary expenses each year.

Brightflag uses its collaborative efforts and ease of adaptation to pursue a constant improvement in A.I. software development and legal customer experiences. Deep care in customer success drives Brightflag to provide solutions that cater to their target audience, improving the relationships between consumers (and their consumer’s consumers).

The brand's primary visuals represent the upward-scaling growth reflective in both its product and company culture. The logo references mountains and slopes to exercise this idea. Additionally, each letterform references structural elements inspired by Greek columns as an homage to an archaic example of law and democratic practices.

Through an improved digital user interface for web and product, Brightflag was reimagined to emphasize the importance of an interactive brand experience reminiscent of its reactive company values.