VISIONARY EXPERIENCE

The paradox of choice overload is real. This is especially true for those who can afford all the options – the ultra-luxury car buyer. By offering an overwhelming 1.3 billion options, Bentley was only succeeding to overwhelm their customer into choosing the usual triple black package. So, we needed a way to create a bespoke car as easy and fun as commissioning art or buying photography.

Through our partnerships with Red Paper Heart and Your Majesty, we deployed innovative Leap Frog and personalization tech to bring to life The Visionary Experience at Bentley Studio, which became a multi-year, global experiential platform with stops in NYC, London and Shanghai.