Adidas Gazelle

To promote the reissue of Adidas’ iconic Gazelle sneaker, the 1stAveMachine team was tasked with creating a campaign hero video using a famous image of Kate Moss by Denzil McNeelance from 1993. Director Maxime Bruneel brought me on board to digitally collage and ‘hack’ the image many times over. We also recreated it on a real set with body doubles and some custom textiles printed with my collage designs. These digital collages and the live action footage were then combined & animated by Brunch Studio into a surreal, postmodern work of art.

Directed by Maxime Bruneel. Collage design by Michael Burk. Motion by Damien Martin & Almir Nago at Brunch Studio. Agency: 1stAveMachine