Good End

Good End is a small-business solution that has set out to make digital marketing more accessible for businesses without the agency-level budget.

It’s a Black, woman-owned business, based in Brooklyn, with an emphasis on community. Working closely with the founders, I developed a brand that’s inclusive, yet still aspirational. With a cool, witty personality, the creative embodies a “get-shit-done” persona. The brand’s position is unique; being part of the streets, while still in the corporate world. I wanted to create something that reflected their position and show others that it’s a new method for age-old issues.