Popeyes Rebrand
New identity for that friend chicken brand that made that sandwich that was all over your screen last summer. I crafted a new color palette, defined the photography style & sourced a photographer, refined the brand pattern then patterned some packaging, advised on the updated wordmark & proprietary typeface, and wrapped it all up in a tasty brand guideline.
- Project Roles
- Art Director, Designer
- Company
- popeyes
- Skills
- 2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Packaging Design, Print, Type Design
- Media
- Billboards, Brand Guidelines, Brand Identity, Icons, Illustrations, Packaging, Typography
- Project Industries
- Restaurant
