Miller Lite - Social Content

THE CHALLENGE: RE-LAUNCHING A BRAND IN LATAM
Some brands don’t need an introduction.Yet, Miller Lite’s size provided a challenge: create and sustain a unified voice across very different regions.

THE SOLUTION:
Our team helped Miller Lite appeal to audiences at local and regional levels in Latin America, the Caribbean and Guam. We took an internationally-known American beer and made it accessible to everyone. Each market was stocked with the best tools for the job: we gave them the strategy, content, insight, and training to up their game.