Sprint - La Futbolera
THE CHALLENGE
With a limited spend, Sprint Latino wanted to share time with soccer fans—from casual to hardcore—during a busy sports period through a fun game that sparked their inner smack-talker.
THE SOLUTION
We built a sassy, human-like chatbot personality within Facebook Messenger. She was the first conversational gaming platform in Sprint’s social marketing and she killed it.
The character-driven campaign was inspired by the love we all have for our abuelita. We brought her to life using all the latest toys—3D animation and artificial intelligence.
- Project Roles
- Copywriter, Creative Director, Strategist
- Company
- M8
- Skills
- Copywriting, Creative Direction, Creative Strategy, Social Media Strategy
- Media
- Social Media Content, Social Media Copy
- Project Industries
- Technology
