Adidas Originals x Eric Emanuel

Commissioned by Adidas to design and produce custom product seeding kits for the Eric Emanuel x adidas Originals SS19 Collection launch.

Structurally, this packaging elevated what would otherwise be a simple container to create a keepsake artifact. The unique opening experience incorporated the same thread found in the adidas sneakers. Recipients needed to pull the thread, tearing a paper seal strip that not only allowed the box to be opened, but also revealed a handwritten note from Eric himself.

Extending the capsule collection’s reach to style influencers as well as friends and family of Emanuel’s, each kit was built to house a pair of shoes and select apparel. Fitted for springtime, the collection’s floral motif and sand tones were infused into the design of both the men’s and women’s kits.