Conceptualized and designed a speciality packaging for the new made by google products. The packaging was used to send a selection of the new products to VIP clients.
Hand made in Italy, the box was designed to be multifunctional and double as a desirable memento in its second life. Not just ‘too pretty to throw away’ but a box with a functional purpose too.
The minimalistic and smooth design took into account google’s brand qualities in the selection of materials: acrylic for the products’ premium clarity; color accents for its bright and playful aspects; solid wood for Google’s warmth and eco-friendly stance.
One of the main challenges was keeping the boxes modular, so that different kits could be tiered and easily combined to customize each delivery.
- Project Roles
- Creative Director, Designer
- Company
- MATTE Projects
- Skills
- Packaging Design, Print, Woodworking
- Media
- Packaging, Products - Physical
- Project Industries
- Advertising, Entertainment, Hardware, Technology
