Ester & Ethyl

Ester and Ethyl is a wine subscription service. Created to mimic as your neighborhood wine shop, E&E curates wines personalized to your unique palate which developed as you continued with the service.

As the Associate Creative Director, I lead our LA team to apply branding developed by Bruce Mau to a mass e-commerce website with a unique UI experience, custom cart, an intake quiz.

In addition to applying the brand, we further expanded the design through packaging and illustrating icons that capture hundreds of tasting notes and wine styles.