Annovera "Unapology"

Client: Therapeutics MD
Agency: McCann NY
Production Co: Hornet

Executive Creative Director Maru Kopelowicz
Executive Design Director: David Mashburn
Design Director: Ethan Muller
Design Manager: Elana Sasson
Designer: Julia Yu
Designer: Grace Schottelkotte
Creative Director: Craig Bishop
Creative Director: Lucas Shanks
Art Director: Evan Kirby
Copywriter: Emma Bhayani
Producer: Gabrielle Levy
Account Director: Dana Markiewicz
Account Supervisor: Christen Koribanics
Senior Strategist: Rosalind Mowitt
Animators & Designers: Bee Grandinetti, Sarah Beth Morgan, Linn Fritz, Esther Lalanne, Sami Healy, Hyo Bin Kang, Mélanie Gohin, Chi Nguyen
Hornet Production & Development: Ewa Miller, Jesse McFadden, Kristin Labriola, Dez Stavracos, Sam Stulin, Nico Benenati
Music & Video Engineering: Decible, Tom Goldblatt, Hilary Ives, Finger Music & Sound Design

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I developed the visual identity for Annovera, from color palette, color pairings, typography and hierarchy, how to work image with stacked type, and lastly the art direction of the geometric, 2D graphics. The illustrations emulate the shape of the birth control itself in its storytelling, and are reminiscent of its soft texture.