Campaign featuring 5-time World's Strongest Man Mariusz Pudzianowski.
RESULTS:
Within two months, the rate of new volunteer sign-ups in Poland doubled.
HONORS:
Cannes Lions: Cyber Shortlist
Shots Grand Prix: Top-50 Awarded Website in the World
Epica Awards: Film Bronze (for "carpet" :30)
Effie Awards: Bronze for the campaign
Epica Awards: Cyber Silver