Tone It Up / Deutsch - Conversion Site

ROLE:
• UX Design Lead
• UX Design and Oversight
• Client Presentation

CHALLENGE: Create a unique landing page to convert app users into paid subscribers for the TIU ecosystem and utilize discount codes (and tracking).

DELIVERABLES:
• Concepts
• Sketches
• Wireframes
• Annotated Flows
• Prototypes

IMPLEMENTATION: I designed the app conversion pages for both mobile and desktop, as well as an administrative portal for managing subscriptions. I then developed the user flows and worked directly with the client, pitching the overall execution of the sites. I also worked with a visual designer to implement these flows within their updated design system.