A World That's 4 Degrees Warmer
When I pitched a comedy about climate change, everyone thought I was crazy. They were probably right...but we did come away with over 1 million views, a Telly Award, and were selected as a Webby Honoree.
Western Digital, one of the world’s leading hard drive companies, asked for a strategy brief on the most effective way to get people to care about data. After analyzing consumer trends, I recommended 1) focusing on a narrow topic, preferably a corporate social responsibility initiative, and 2) creating an ecosystem of assets, including longform content, stunts, social teasers, and influencer content.
“What Would Happen in a 4C World” featured comedian Aparna Nancherla and allowed me to wear many different hats, including academic researcher, comedy writer, and reality TV producer. Plus, it helped bring a fresh perspective to one of the most pressing issues facing our planet.
- Project Roles
- Content Producer, Content Strategist, Creative Director, Editor (Film/TV), Event Producer, Executive Producer, Marketer, Project Manager, Strategist, Writer
- Company
- Wired Magazine
- Skills
- Brand Strategy, Celebrity, Comedy, Consulting, Content, Content Strategy, Content Writing, Creative Research, Creative Strategy, Editing, Entertainment, Filmmaking, Humor, Integrated, Management of Teams 1-10, Marketing Strategy, Media Strategy, Project Management, Research, Social Media Strategy
- Media
- 2D Animations, Advertising, Branded Content, Data Visualization, Documentaries, Events, Short Films, Social Media Content, Websites
- Project Industries
- Advertising, Education, Hardware, Media, Technology