Wired x McCann "Living in the Age of A.I."
2019 premiere at Cannes Festival of Creativity
McCann asked Brand Lab to help introduce their artificial intelligence consultancy to potential clients. I proposed a two-pronged approach: McCann would sponsor an editorial documentary about artificial intelligence, and pair it with a branded film about McCann’s successes in using AI on behalf of their clients.
This year-long project was filmed in Japan, France, and around the US, and was a chance to work alongside some of the smartest creatives and strategists in the business. Our 40 minute documentary features the leading voices in AI, and has received over 800k views and 16k engagements.
- Project Roles
- Content Producer, Content Strategist, Executive Producer, Marketer, Project Manager, Strategist
- Company
- McCann WorldGroup
- Skills
- Brand Strategy, Cinematic, Consulting, Content, Content Strategy, Creative Strategy, Documentary, Editorial, Entertainment, Filmmaking, Management of Teams 1-10, Marketing Strategy, Post-Production, Strategy
- Media
- Branded Content, Documentaries, Feature Length Films, Short Films
- Project Industries
- Advertising, Education, Hardware, International, Technology