We know millennials are really into astrology and they have a bunch of reasons. Living all the pressure of a social-driven era, many young people find relief in the zodiac. There's a study from 1982 developed by the psychologist Graham Tyson that mentioned people tend to turn to astrology in periods of stress and anxiety.
In times like ours, memes and other internet stuff are the perfect context for astrology. Music also can be. That's why Wasted created a web festival based on Libra sign and 10 female artists who born by the season which started in September and it's finishing the cycle today.