Samsung #ItsNotAboutLikes
I was invited by Leo Burnett Tailor Made (Publicis Groupe) to be part of the team who built a new social positioning for Samsung. We developed a branded narrative based on Generation Z's life tensions to promote waves of proprietary movements empowered by Samsung.
The concept starts to be a point of view in an unique way independently of the medium. While brands were caring about likes and all social KPIs, Samsung followed people - “It's not about gaining likes, it's about showing who I am”.
- Project Roles
- Strategist
- Company
- Leo Burnett
- Skills
- Brand Strategy, Content, Content Strategy, Creative Strategy, Marketing Strategy, Social Media Strategy , Strategy
- Media
- Advertising, Brand Identity, Briefs
- Project Industries
- Advertising, Technology
