Cuba is home to one of the smallest but most passionate communities of surfers in the world. With less than 150 surfers in the entire country, they have faced many challenges, including a lack of governmental support and tough economic conditions.
Surf Cuba was an effort to rally the global surf community to support these surfers and provide them with additional resources. We spent a month in Cuba living with the surfers so that we could document their stories and share them with the world. As a result of our efforts, we produced a short documentary film, built an immersive digital experience, wrote articles for major publications, produced custom merchandise and threw multiple launch events around the country.