JetBlue

Would you delete all your Instagram pictures for the chance to take new ones around the world? That’s what we asked people to do to enter our All You Can Jet Sweepstakes, which offered three lucky winners unlimited flights for a year to any of JetBlue’s 100+ destinations.

In just two weeks, more than 28,000 people cleared their Instagram and turned their feed into an ad for us. And with $2.5 million in earned media, 1,000+ organic news placements and more than 1 billion impressions, it became JetBlue's most covered campaign ever, which is something I’m pretty proud of.