KidHQ

Kid HQ is the 2019 update to the very popular Walmart Toylab. Through this interactive video experience at Kid HQ, children are invited to test this year’s most-wanted toys from their tablet or computer. Kids will use a “Funtroller” and choose to test, look at, or play with the season’s hottest toys.

The Kid HQ experience exists inside the narrative of a toy factory, where kids are able to visit different floors through the use of a "Funovator." This design also serves the business need of scaling up and adding new floors. The experience was launched during the 2019 holiday season with three floors: Walmart Toy Lab, Barbie, and Santa.

This experience leverages Eko's interactive video platform to reimagine traditional commerce and popular YouTube “unboxing videos,” putting kids in the driver’s seat.

Role: UX design for Kid HQ, ToyLab & Santa floors.