Nike NYC - Peg Turbo Ad - Director's Cut

Nike needed to launch and promote NYC specific run apparel and the new Pegasus Turbo shoe. We collaborated to develop a series featuring WRU Crew, Goldfinger Run Club and Brooklyn Track Club in their own unique content that not only profiled the run club, but also acted as a paid media for the new Pegasus Turbo - so Nike kept it authentic to NYC Runners, but had universal content to push their new shoe. All three shoots were done over the course of 1 day in the NYC area over a month - we had 4 days to turn around about 6 deliverables per shoot in a variety of formats for YouTube Pre-Roll, Instagram Stories and Instagram In Feed - even for a massive billboard in Manhattan. This is a 30-sec director's cut.