M·A·C

M·A·C Cosmetics asked the Air Paris team to create a dynamic, globally-relevant campaign to launch their new customizable eyeshadow palette program in travel retail locations internationally.

LET COLOUR TAKE FLIGHT illustrates how beauty inspiration can come from anywhere– the pretty, the pretty ugly, and everything in between. M·A·C artists created 26 distinct makeup looks on 13 models inspired by travel photography from around the globe. The campaign features over 80 eyeshadow shades plus graphics in nine languages, all delivered in three regionally-specific variations.

Initial concept & direction by Bike Bayer /
Art direction Michael Burk /
Beauty photography by Mikael Schulz /
Product photography by Matthew Chaves /
Makeup by M·A·C Senior Artists /
Video edit, sound & effects by WAX /
Additional effects by Siling Zhao /
Copywriting by Kaity Wong