Whole Foods Market Brand

Whole Foods Market’s mission is to bring the highest-quality natural and organic food to everyone who loves food. That shared passion for food is what unites the brand with consumers, and ultimately inspired the brand’s recent rebrand effort: Whatever makes you whole.

The campaign visuals use a simple formula–beautifully shot food, branding and copy that captures a consumer insight. Each dish represents the best the store has to offer, from seasonal vegetables to fresh seafood and occasional indulgences.

In addition to in-store posters, the team built brand guidelines and design systems for print, digital, social, point of sale, and OOH.