PopCorners

I was the lead designer for PopCorners' two new product lines—protein and veggie crisps (Flex and Flourish.) Both lines had to speak to their key audiences and still feel part of the PopCorners family.

For Flex the goal was to convey a ‘seize the day’ feeling: a purposeful mix of energy, flavor, and fun. A strong wordmark, bold colors, and expressive illustrations.

For Flourish it was all about authenticity: farm-fresh ingredients, wholesomeness, and positivity. A hand-crafted logo, a veggie-inspired palette, and eye-catching photography.

Made at Frank Collective.