IT TAKES AN IRON WILL

With its Fall/Winter 2019 Collection, Project Rock – the Under Armour spinoff helmed by Dwayne Johnson – was finally dropping something for men, women, boys and girls. It was time to tell everyone the brand about building belief, believes everyone’s got what it takes to fight your way to greatness.

Project Roles
Copywriter, Creative Director
Company
Seven Bucks Creative
Skills
Copywriting, Creative Direction, Creative Strategy
Media
Advertising, Photography, Retail Designs, Social Media Content
Project Industries
Fashion, Lifestyle, Sports
IT TAKES AN IRON WILL
IT TAKES AN IRON WILL
IT TAKES AN IRON WILL
IT TAKES AN IRON WILL
IT TAKES AN IRON WILL
IT TAKES AN IRON WILL
IT TAKES AN IRON WILL
IT TAKES AN IRON WILL
IT TAKES AN IRON WILL
IT TAKES AN IRON WILL
Collaborators
Support