Jordan Activation

If you're a real Jordan fan, you'd know his college years at the University of North Carolina were just the beginning of what would become one of the greatest sports legacies of our time.

To celebrate Jordan's heritage and long-time relationship with the school, the brand worked with UNC's football program to develop their 2017 uniform's and unvieled them at a public event in downtown Charleston, NC. Working with the Hovercraft crew, I helped concept the look & feel of the overall experience as well as designed the interior floorplan and retail fixtures that would display the mannequins.