ARTICULTURE

ARTICULTURE is a youth-led food movement that connects ambitious youths across New York. The mission is to bring together youths and alumni from local food initiatives to form an alliance of local food ambassadors. The movement cultivates a strong network to help them excel their careers, to address food insecurity and to fight for food justice.

ARTICULTURE lives as a mobile platform native to the main user segment; generation Z. The mobile app has been user-tested with potential users and the app is continuously improved.

Extensive research including observation, expert and user interviews, co-creation workshops and cultural probes was conducted to ensure a well-grounded problem statement.

ARTICULTURE has been granted a fellowship position in the SVA Groundfloor Incubator for viable ventures with positive social impact.