Belize Finishing Sentences

For 2019 the Belize Tourism Board challenged us to get travelers to stay longer. So, we developed a campaign that highlighted the vast number of things that you can see, do and experience that would encourage people to give Belize more time. One medium that highlights people and places in such a way includes documentaries. So, we put our own spin on this and created mini-modern travel documentaries that are reminiscent of traveler stories on Instagram. We found that these Instagram style travel stories served as the perfect inspiration for potential travelers in a “no-bull” Belize style way. And to stay true to the idea, we used real people, NOT actors. In addition, we shot everything on smart phones to keep the look natural. These are their stories…

Project Roles
Art Director
Company
ICF Next
Skills
Art Direction
Media
Commercials - Broadcast
Project Industries
Travel/Tourism
Support