Pure Skin Lab are the mother nature of beauty brands, driven by the goal of providing only 100% natural and toxin free cosmetics. They source only the most effective and natural products and bring them together to create their unique collection in this ‘one stop shop’.
When I was first approached to work on this project I was excited by the prospect of being involved in something that could make a difference to the beauty industry. Focusing on the USP of 100% natural products I designed the site with an extra dimension to really force the message home. By using plants and leaves I carried the theme through the creative to give it a unique look and feel.