Walden Hall: Start-up brand launch
Led brand strategy, positioning and communications from research and concepts to tactical executions. Worked directly with business owners to name and craft on-brand messaging to reach business objectives across all channels. Oversaw lead generation, sales optimization and customer experience.
Walden Hall was named a best B&B and Wedding Venue in its first year of operation; featured as the #1 B&B in Culpeper on Tripadvisor; and was featured in Virginia Bride and Washingtonian.com.
- Project Roles
- Copywriter, Strategist
- Skills
- Brand Strategy, Cat Herding, Content Strategy, Experiential, Food, Media Strategy, Social Media Strategy
- Media
- Brand Guidelines, Brand Identity, Branding
- Project Industries
- Travel/Tourism
