Retail Rebrand
Rebranded a local clothing boutique to allow independent expansion after severing ties with a national franchise. I conducted primary research to inform a new brand positioning, provided strategic recommendations for brand launch and audience-specific messaging.
- Project Roles
- Strategist
- Company
- Dotted Line Co.
- Skills
- Brand Strategy, Copywriting, Marketing Strategy, Research
- Media
- Branding
- Project Industries
- Retail
