The Handy Awards

Advertising award shows have gotten out of hand and are nothing but self-serving for the male-dominated industry. So my friend Soheil and I (anonymously) decided to take the piss out of them with the Handys, the world's first ad award show where you can award yourself. Just go to handyawards.org on your phone and shake it like there's no tomorrow to win one today.

Much to my relief, people loved it. The Adweek write-up was shared on Facebook over 20,000 times in two days, making it one of their most popular articles of the year. It was also picked up overseas in the UK, Germany, Brazil, Asia and beyond.