Dogs on Tinder

Everyone on Tinder is looking for love, but no one will love you more than a dog. Our interns at BBH partnered with a local animal shelter and put profiles of 10 abandoned dogs on the popular dating app Tinder. Since people on Tinder have varying definitions of love and could be looking for a hookup, date or something more long term, we gave the option to walk, foster or adopt the dogs.

The response was incredible. The project got press in 96 countries and was picked up by CNN, Time, Huffington Post, MTV, and local news affiliates throughout the country, helping all 10 dogs get adopted. I was a mentor to the interns and a creative on the project.