Sun Bum - Baby Bum Animated Video Campaign

For Sun Bum’s Baby Bum brand, I created over 30 animated videos designed for their website, social media, and paid ads. Drawing inspiration from Oahu, Hawaii, I developed a stylized 2D paper cut-out animation concept to reimagine the brand’s 3D characters, including Bean Bag the pig, Duke the gorilla, Stoke the crab, Meow Meow the cat, and Coco the pelican. By blending creativity with attention-grabbing visuals, I brought these characters to life, showcasing their charm across scenic Hawaiian locations and delivering engaging content tailored to Baby Bum’s audience.