Off Road

Off Road is a creative concept all about the learning (about yourself and the world) that happens when you get out of your comfort zone in a culture that's not your own. The platform would consist of both online content housed on a youtube channel, and also events like workshops and debates. At the heart of Off Road is this idea of cultural exchange between two different people or groups of people. Whether electric, funny, controversial or heartwarming, it will always leave the participants feeling a little better than they did before they started. Focusing on the idea of zones and connecting different spaces and people, I created a logo and variety of assets that feel aspirational and unusual. Using the same fonts as the parent brand (Livity), and ensuring the logos work as part of a family.