Cat Cow Yoga

Working directly for Dawn, a yoga teacher with a love for nature and spirituality, to create a brand that hints at Eastern philosophy but with a modern, Western aesthetic.

I based the logo design around a mandala pattern. ‘Mandala’ means ‘circle’, a spiritual pattern or symbol in a circular repeating pattern that represents the universe. The logo acts as both a representation of the Cat Cow Yoga brand, but also as a symbol of deeper connection with the self and the universe at large. I was inspired specifically by the lotus flower, which is a powerful yoga symbol that has a certain delicacy to it, whilst still being a circular repeating pattern.

Overall the brand has a modern feel, whilst keeping the logo quite simple. Using a light and spacious font, and simple colour palette which is delicate but with strong undertones to work with need for both flexibility and strength in Yoga. Taking inspiration from nature and spirituality, whilst avoiding connotations of religion or ritual.