Max Coyote

Working for Max, a fitness professional, to create a wellness brand unique to him. The brand is in-your-face colourful, and uses punchy, clashing colours to emphasise the wilder side of working out. Energetic and fun, the brand has an undeniably powerful energy to it.

The branding features a logo, bespoke set of icons, colour palette, identity and typography stylings. A playful aesthetic and positive energy that is accessible to all and not geared towards a particular gender or ability.

Get up, get going, get better.