adidas x Luvo Foods

Luvo designed a line of functional food products for adidas, reflecting their brand values. To market them under a new banner, I created the Food Lab concept and brand. The lab integrated with the adidas space to provide samples and gather feedback on the athletic manufacturer’s foray into functional food. Developed in house, the Food Lab concept was created to bridge the two brands and provide customers an early adopter experience.

The photography direction referenced lab-like devices, but the goal was always to showcase the food in a beautiful, edible way.