Performance Kitchen

Performance Kitchen is food for active life. It’s the meal that’s ready for you in 5 minutes when you don’t have time to cook or want another beige protein shake. Whether you’re climbing stairs or mountains, each meal packs the protein, veggies and healthy fats you need. It’s functional meals you actually want to eat.

I was responsible for brandmark, creative direction, packaging design across multiple formats, and developing the launch campaign.