Treehouse

Identity design concept for Treehouse, a global membership-based space for business leaders with an innovation curriculum and ‘mindfitness’ at its center.

Conceived as an ever changing system, which mirrors the process of the letting go of one’s self, the wordmark or logomark is de-emphasized in favor for a flexible grid system which generates a visual language which underscores the idea of connectedness. Using an underlying geometry with two key motifs as its base—the labyrinth and the mandala—the brand takes shape as a mapping of ideas, through physical and spiritual space.