Lincoln - Driven To Give

Lincoln is striving to be more than just a car company. They want to be regarded as members of the communities which we they serve. So we developed a philanthropic test drive program for dealerships called ‘Driven to Give’.

Here's how it works - For every test-drive taken, we'll donate to a selected charity. The more test drives, the more we donate.

Each year we will select an independent charity which is the epitome of the ‘Driven To Give’ ethos. With this platform we want to shine-a-light on those that demonstrate an awe inspiring selflessness and empathy towards people less fortunate than themselves.

Project Roles
Creative Director
Company
Lincoln
Skills
Copywriting, Creative Direction
Media
Brand Films
Project Industries
Automotive
Lincoln - Driven To Give
Support