Randolph USA

According to a recent Gallop Study, national pride amongst American millennials is at an all-time low and steadily declining. Randolph USA, an American-based sunglasses manufacture that prides itself with military contracts was having difficulty reaching out to a younger more style-conscious clientele.

Focusing more on fashionistas instead of fighter planes, we ditched the overly masculine military aesthetic for a hipper, more contemporary take on American pop fashion.