Gucci Alchemist's Garden

From Milan to Melbourne, our team collaborated across continents to animate the runway for Gucci.

For his F/W show, Alessandro Michelle wanted to try a new social strategy that reached a youthful audience to bring Gucci to the forefront of the cultural zeitgeist. We helped strategize a plan to create work with one of our top fashion artists, who was both a continent away and an expert abstractor (@FASHGIF). We created a 'reverse brief' for content capture on the ground. Later the details were meticulously transformed into isolated animations in Sydney, Australia. The end result was surreal animations well-suited to the shows alchemy theme and Gucci's contemporary online presence.