Tumblr's creatives are making art that is increasingly relevant in the space of youth culture and activism. Partnering with March for our Lives we were able to create powerful works of virtual protest.
Our focus was on making protest packs designed by artists that showed what Activism 2.0 looked like. Our Creatrs leveraged everything from meme culture to societal shifts, to the hard facts to produce a 360 look at gun safety and what it means to protest online. The work launched alongside a live stream on Tumblr of the March For Our Lives events. The result was a mix of inspiration, resources, and education that we were proud to share on and off the platform.